Parachute Founder and CEO Ariel Kaye Knows Just What to Gift for the Holidays

The queen of comfort dishes on the best gifts to give your loved ones this year.

Parachute Founder and CEO Ariel Kaye dishes on the best gifts to give your loved ones this year.

Ariel Kaye launched Parachute in 2014 with a mission: to bring high-quality, affordable, and easy-to-shop home goods to the people. Since then, they’ve opened several brick-and-mortar stores across the country and earned cult status among coziness enthusiasts everywhere. From towels and sheets to robes and everything in between, this thoughtful company is a Dwell favorite. We asked Ariel to give us the scoop on what she’ll be gifting (and wishing for) this holiday season.

Parachute founder Ariel Kaye

"My family loves to share a good meal together. This season, I’m gifting Brightland extra virgin olive oils so that we can all cook with the best. The festive bottles are gorgeous and make a lovely addition to the kitchen counter as well."

Brightland The Duo

Paired together to balance and round out your kitchen, Brightland’s AWAKE is made for slow days and cozy nights, while ALIVE is made for fare that fuels active days. AWAKE and ALIVE are lovingly made in the golden state of California with heirloom olives harvested early by a master miller onsite in a certified organic mill.

"My sister is about to be a first-time mom, and I want to gift her something I’ve tested and love. The Babybjorn Carrier Mini is soft, small, and easy to use. She will get a lot of use out of it in the house, or while taking walks around her neighborhood."

Babybjörn Baby Carrier Mini

Created especially for newborns in a flexible design that’s easy to adjust to the babywearer.

"We are in the business of comfort at Parachute, and there is nothing more cozy than a fresh pair of socks from Brother Vellies. I can’t wait to wear these around the house this fall and winter—they are a treat you don’t want to miss out on this holiday."

Brother Vellies Cloud Sock

The coziest cotton socks. Made in America. Available in small quantities. we love you. Proceeds from our Lavender socks fund our mask making and food distribution initiative in Kenya.

"My family will be spending Christmas morning in our Loungewear Sets. They are lightweight with a mini waffle weave that provides just the right amount of texture. They’re sold as a set with a classic crew neck and jogger, and I can’t think of anything better to cuddle up in and watch movies with my husband and daughter. Available in sizes and cuts for men and women."

Parachute Women's Waffle Lounge Set

All-day loungewear you’ll live in. Match our crew neck pullover top and easy, versatile joggers together – or pair separately with streetwear for an effortless outfit. Garment washed for a vintage look and soft feel, our mini waffle cotton is lightweight yet cozy.

Parachute Men's Waffle Lounge Set

All-day loungewear you’ll live in. With a crew neck pullover top and easy, versatile joggers, this set is ideal for working from home, hanging around the house – even going out to run errands. Garment washed for a vintage look and soft feel, our mini waffle cotton is lightweight yet cozy.

"I can’t think of a better gift than a Parachute Cloud Cotton Robe to enjoy around the house this season. Whether wearing it after the shower, while sleeping, or even while Zooming (a robe is the new blazer), it looks beautiful and feels even better."

Parachute Cloud Cotton Robe

Lounge like you mean it. Soft, light and luxurious, this super comfy robe features fluffy 2-ply gauze, a snug waist tie and two hidden side pockets. Made from premium 100% long-staple Turkish cotton and designed to have a relaxed, comfortable fit.

"As the weather starts to change, so does your skin. Osea is one of my favorite safe, clean skincare brands. This holiday I want to share their Essential Hydrating Oil and Gua Sha Sculptor with my friends. We all deserve to pamper ourselves a little bit and bring the spa experience home."

OSEA Essential Hydrating Oil

Plump skin and smooth fine lines with our cult favorite face oil. Jojoba + Macadamia Oils flood skin with essential fatty acids and all-day moisture. An uplifting blend of eight skin boosting essential oils delivers radiant skin. Layer over makeup during the day to soften the look of fine lines.

OSEA Gua Sha Sculptor

Bring the spa home and mimic the effects of our cult-favorite skincare studio treatment. Chisel, lift and define facial contours with this jade tool. Melt muscle tension and improve skin firmness. With consistent use, facial Gua Sha can help smooth fine lines and wrinkles.

"This year, I’m gifting my sister our new Silk Pillowcase. Not only does a silk pillowcase make sleeping more luxurious, it’s also the perfect addition to your self-care routine. Silk pillowcases help to improve the overall look of your hair and skin. Silk helps to prevent split ends, and reduces the appearance of fine lines on your face. Necessary purchase!"

Parachute Silk Pillowcase

Getting out of bed has never gone so smoothly. Made of premium, 100% Mulberry silk, this luxuriously soft pillowcase helps to reduce the appearance of fine lines and prevent split ends – making it the perfect addition to your self-care routine.

"We recently launched a collaboration with ceramicist Jono Pandolfi. His collection of handmade tableware is immaculately crafted. I have my eye on his coffee cups next—drinking my morning coffee from one of Jono’s cups is definitely the way to start a morning right."

Jono Pandolfi Coffee Cup

We form the bodies of these cups on the potter’s wheel and then attach the handles by hand. We labored over the curve of those handles and, after getting feedback from dozens of chefs and baristas, landed on these comfortable loops. Thick cups’ walls help retain the heat of your liquid⁠—coffee, tea, a hot toddy⁠—and saucers are sold separately.

"A great gift for a neighbor or teacher is an essential oil set from Vitruvi. This set is full of our favorites—soothing lavender, woodsy spruce, fresh and herbal eucalyptus, and energizing grapefruit. The oils can be used in a diffuser, or you can add a few drops to a bath or shower for extra relaxation."

Vitruvi Essential Oil Set

Fill your home with the subtle aroma of essential oils with this holistic set, which includes our four most popular scents: Lavender: A soothing, floral best seller – perfect for use before bedtime. Spruce: Woodsy and earthy, it grounds and invigorates. Eucalyptus: An iconic spa scent with ultra-fresh, herbal and revitalizing properties. Grapefruit: Cold-pressed from the fruit’s peel, it’s bright and energizing.

"We could all use a little help with errands—and in the kitchen—this year. My family is big on veggies, and farm boxes from County Line Harvest have been a lifesaver. My daughter loves to see what new produce we get each week. I’d love to gift my fellow mamas with nourishing food for their families."

County Line Harvest 20-Week Original CSA Farm Box Subscription

For the first season ever, our Thermal fields have been planted exclusively with our Farm Boxes in mind. From increased varieties of staple crops, such as lettuces, baby roots, squash, and peppers, to new-to-us trials of certain specialty herbs and veggies, our increasingly diverse crop planning will ensure that each week brings you exciting and fresh offerings of flavorful, seasonal produce.

"Sleep is truly the gift that keeps on giving. It’s crucial to our overall health and wellness. This holiday, I want to give the gift of rest—and there’s nothing better to rest in than our Brushed Cotton Sheets. These sheets are reminiscent of your favorite worn-in T-shirt. They are buttery soft, and I can’t get enough!"

Parachute Brushed Cotton Sheet Set

The start to making your perfect bed. Crafted in Portugal from 100% cotton – our exceptionally cozy fabric has a buttery soft finish, just like your favorite lived-in t-shirt.

"I feel very lucky to live in California and have the ability to spend time outdoors year round. I love to spend time in the backyard, and I’m always looking for ways to make it cozy and functional. This holiday season, I am hoping to get a rug from Outer to help me create a beautiful and comfortable outdoor seating area."

Outer 1188 Eco-Friendly Outdoor Rug in Sand Dune Beige

Rugs are the unsung heroes of comfortable, stylish spaces. Like our sofas, we considered every element to create a foundational piece that was neutral enough to match your personal style without being boring, durable enough to withstand the elements while still being soft to the touch, and eco-friendly enough to lighten our overall environmental impact.

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