When you have your inspired idea for a new product, you’re thinking about all the problems it will solve and the features in design magazines it’s going to get. What probably doesn’t cross your mind is how much getting to that point is going to cost.
Whether you’re an old hand at bringing products to market or this is your first time looking into the process, knowing how deep your pockets are going to need to be is vital. If you don’t get your cost estimations right, there are going to be some serious effects.
A big chunk of your investment into your product will come at the designing and prototyping stage. This is where a lot of money will get spent on prototype design services while no cash is rolling in, and knowing the price of things ahead of time isn’t always easy. That’s why doing a Price Cost Estimate (PCE) is important.
Get your cost estimate too high and you risk affecting your positive relationships with your suppliers. A cost estimate that is too low will quickly eat into your profit margins and even wind up with you making a loss per unit.
Here, we’re going to explore:
- The different theoretical approaches to cost estimation
- Why understanding these theories will make your PCE more accurate
- Different factors that affect your costs
- The processes you need to follow that will cost you money
- Things you need to consider when estimating the costs of your product
Ultimately, you need to know how much your product costs to make so that you know how much to sell it for. Get the right price and you’re on the way to turning a profit from your product, so read on to make sure you know how to estimate your product engineering service costs.
Theories about Price Cost Estimation
With so much money going into the process of designing and manufacturing products, it’s no surprise that there has been plenty of academic research in the field. There are plenty of people who make a career out of estimating costs, and the Bureau of Labor Statistics has the role increasing by 9% between 2018-28, which is faster than average.
There are two basic ways to estimate costs, and there have been plenty of models and theories posited around them.
The Quantitative Approach to PCE
When a cost estimator uses a quantitative approach to their job, they look at:
- The design
- The features that the product will have
- The processes that will go into production
They use this information to analyze variables and resources that will be needed to provide a cost estimate.
Getting a quantitative cost estimate for design and rapid prototyping services isn’t going to be easy. This process is best suited to having a detailed product design in place. There needs to be a lot of information at hand to be accurate, although it will normally give you a very detailed picture of what you can expect your costs to be.
Although not well-suited to the initial stages of product development, it’s worth knowing about the process. Further down the line of your path to market, you can commission this type of estimate to make sure that you’re on track.
Taking the Qualitative Approach to PCE
Rather than just looking at the raw data about the project like in the quantitative approach, this method takes a look at previous projects and their costs to give an idea of what your project will cost. A cost estimator will have a database of projects and will look for similar ones in terms of:
- Design specs
They’ll also give you an estimate based on past experience.
The data that you get is only going to be rough because it’s not based exactly on the product that you want to make. Particularly if you’re making something innovative or with lots of customized pieces, there might not be any reliable historical data to work with.
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If you’re looking to make something that can use a lot of existing components and isn’t completely off-the-wall, yet haven’t gone much further than the idea and pencil drawing stage, a qualitative PCE can produce numbers that are pretty reliable.
Which One Will Work for My Project?
It’s going to come down to which stage in the design and prototype process you’re in as to which cost estimate method you choose to go for. It’s best to be looking at your costs early on before you put too much money into what you’re doing. Get too deep money-wise and you might feel you’re committed without having an idea of how deep your pockets need to be.
Coming to the cost estimation party a little late? Once you’re into the product development process and have a fair idea of what you’re doing and what you’re going to need, a quantitative approach is probably going to work well. Remember to look back at the money you’ve already put into the project at this point too.
Being more prepared and thinking about costs early is going to send you down the path of a qualitative cost estimate. This is going to need plenty of research about past projects and also what’s already available on the market in terms of:
Whichever method you go for, you can do the number-crunching yourself or bring in a professional cost estimator who will have access to industry databases.
How to Do a Price Cost Estimate
Getting a grip of your costs might sound rather academic and like a whole load of number crunching—and you can choose to go down that route—but you can do some initial research by finding out the costs of other projects.
A useful source of information about past projects that are similar to yours is to investigate design firms and freelancer sites. Looking at how much a freelance product design service or prototype engineer is going to charge for their services is a good way to see what’s involved in getting your project rolling.
It is going to be an ongoing process rather than a one-time thing. Think about the process of buying a first home. First, you get an idea of how much money you can afford to spend each month, then you find out how much you can borrow, look at what that can buy you, and then find out all the extra expenses like fees and taxes. All along the way, you’re revising what your costs are going to be.
Doing a PCE for your product idea is similarly not a one-off activity, but something you should be returning to at every stage to plug in the extra information that you garner.
Estimating Costs at the Design Stage
The decisions you make really early on in your design and prototyping will affect costs massively. It’s at this stage that crucial decisions are being made that will dictate everything else going forward. This is the point where you need to choose priorities such as product quality versus product cost.
Things to take into consideration while estimating the cost of your design are:
- Design module availability—This means whether the pieces that you need to realize your design are on the market and how easy they are going to be to procure
- Manufacturing services—Are there tools, robots, and factories out there that can make your product?
- The extent of customization—You probably don’t want to be using all off-the-shelf components for your product, so you need to understand how many things will be custom made for you and how complicated those pieces are
- Design complexity—The more moving parts, joints, circuit boards, pieces of software, etc. that you need, the higher your design and prototype costs are going to be
These should be tackled when putting together your preliminary design.
A good designer will be able to conceptualize your product while keeping an eye on costs, although it’s up to you to set parameters and priorities. By drawing on the skills and knowledge of your designer, you’re using the qualitative approach to estimating your costs.
Costs with Your Preliminary Design
Your preliminary design will be a test of the feasibility of your idea; the first time you check that things might actually be able to work together. You will find out a lot of information at this stage that will start to bulk out your cost estimate for your prototype and your end product.
Once you’ve got your preliminary design, you should have an idea of:
- The components that you’re going to need
- How complex your product will be to produce
- The materials that you can use with your product
And this will go into your Bill of Materials (BoM), we’ll go into more details about this a little later.
Schematic Design or 3D Model Stages
Depending on what you’re making, you’ll need to get a more detailed design in the form of a schematic for electricals, or a 3D model for something like a toy. You’ll probably want to work with a 3D product modeling service. This is when you start to get more details and can maybe start moving towards a quantitative cost estimate. You’ll have more specific details about what you will need rather than generalizing.
Here’s where the details about materials will get drilled down and you will understand more about the processes you are going to need to employ. It’s also when you will have the specifications for your prototype laid out, so the cost of producing it should really start to crystallize at this point.
What You’ll Have at This Point
Once you’ve got through the design stage, you will have begun racking up a fair amount of costs. If your early price cost estimates were done with some detail, you shouldn’t be surprised at your investment up to this point.
Along with a pile of invoices and expenses, you will also have a Bill of Materials. This is a list, likely a spreadsheet, of everything you are going to need to produce a single unit of your product. Done properly, this document will have started out with some general ideas and morphed into a list of every single piece needed.
To get a cost estimate for your prototype, you can start by adding together the price of one of everything on this list. Add to that the cost of your prototype design engineering services and you’ve got a reasonable idea of how much you need to spend on your prototype. Just remember, everything you’ve spent up to this point also goes into the final costs.
You should also be looking at Minimum Order Quantities, even before your prototype. You may only need two LEDs for your toy, but you may have to buy these LEDs in quantities of 10,000 from the manufacturer. Look at your purchasing needs early.
Costs of Prototyping
A prototype will cost vastly more than an item when it’s in production. Because of the money you’re going to be pumping in at this stage, it’s worth spending a little bit on design reviews. Having professionals who haven’t been in the design process check over the drawings is like checking your math homework. It seems boring and unnecessary when you’re confident, but you’ll kick yourself if you’ve made a silly mistake.
A prototype is going to help you figure out your costs further down the line too. You’re unlikely to produce a fully working production-spec prototype the first time around, but as you refine your idea, you will be able to use the prototype to get your Bill of Materials absolutely spot on.
More Than Materials
Up to this point, the focus has been on the money you’re going to spend on getting the product made. This is a big cost indeed, but the cost of getting to this point also relies very heavily on labor.
The design process needs:
- A skilled design
- A consumer product design service
- A prototype engineer
And there are different ways that you can assess costs for these. For all of the labor that you choose to use, there are three models for how you will pay them. They are:
- Per hour
- Per project
Freelancers and 3D design studios will normally give you a price based on the first two. Or you can choose to bring in someone to work for you directly and pay them monthly.
There are ways that you can keep a lid on labor costs, such as working with designers who are outside of North America. To understand how much your design costs are going to be, you can use the qualitative method. That is, look at how much companies have spent previously on a design of similar complexity.
Another major factor that will feed into your labor cost estimations for designing and prototyping is the level of expertise you are going to need. A designer who can put together a new motorbike design is going to have more skills and higher rates than a designer you employ to design a children’s board game.
Along with the human costs that will go into designing and prototyping your product, you need to think about the paperwork. An innovative product needs to have protection, so you will need to investigate getting a patent.
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There are lots of things that you need to consider with patents, including getting special drawings made and whether you will need to hire lawyers. This will all feed into your cost estimate and you’ll want to get it done at the design stage to ensure your intellectual property is protected as you start to share your idea around.
Non-disclosure agreements (NDA) are an extra cost that you need to consider. When using freelance mechanical engineering services and engineers through Cad Crowd, you are assured that everyone on the platform has already signed up to an NDA, meaning that you can just factor this point into your freelance hiring costs.
Depending on what you’re producing, you might also want to be looking at costs for certifications and other legal requirements as you move to the prototyping stage. Products such as toys need to meet certain requirements, and electrical items need safety testing, for example. Considering these costs when your prototype is being made can save extra costs down the line.
Challenges of Cost Estimation
According to a study out of Aberdeen University, the three biggest challenges when managing costs on a project that is producing a product are:
- A lack of overall perspective, meaning that the big picture is looked at early on so that costs just roll in without having an understanding of where they belong in the process. This is why you need to be assessing your costs at every stage, plugging in your new data into your current estimates, and moving from qualitative to quantitative estimation as you know more details
- Taking too long to understand costs means that decisions can get held up. For example, if your designer needs to know whether to use aluminum or magnesium alloy to finalize the 3D model but you’re having to do a load of calculations in a spreadsheet, things can get held up. Planning ahead and understanding your cost variable early on will make things quicker
- Raw material cost fluctuations aren’t really something you can have much of an effect on for some products. However, you can think smart when you’re conceptualizing and designing and choose materials that have less volatile market prices
Knowing these challenges before getting started in estimating costs of design and prototyping will help you choose the right methods of calculation for you.
An industrial design services job will have many more fixed costs than someone with an idea willing to take a punt. Clearly, they are going to have very different fixed costs to take into account.
A fixed cost is something that you’d have to pay, no matter what stage of the production process you’re in. For example, your internet and phone connection, any staff that you employ, and office space that you rent are going to need to be paid each month, regardless of where you’re up to.
You will need to take these costs into account when estimating how much money you need to put into your project. Working on more than one project will mean only taking into account a proportion of these costs into each product, but to ensure that you’re going to make a profit from your idea, you still need to build these into your cost estimates.
The costs of getting your idea through the design and prototype stages and heading towards production cover three main areas:
- The materials that will be used
- The costs of hiring the people to design and engineer your product
- Fixed costs for running the business
It’s not always easy to get an accurate estimate of these costs, and that’s why there are plenty of people who make a lucrative career out of being a cost estimator. The complexity of the item you want to produce will decide whether you need to bring in a professional 3D modeling design freelancer or whether to do it yourself.
In the end, the things that will influence the costs of your design and prototype are:
- The complexity of what you want to make
- What you will make it out of
- Who you will use to move you through the process
- The level of custom and standard parts used
- How innovative your product is
If you’re looking to hire said freelancer to assist with your product design and engineering, Cad Crowd can help. We work with thousands of highly qualified CAD design and 3D modeling professionals who have done work with some prestigious clients including Tiffany & Co. Find out how it works.