The hardest thing was to reinvent the board logo. The name was quite common and didn't stand out.
As the owners were fans of dark climates and the movie "Pan's Labyrinth", we focused on the dark forest theme.
My goal was to throw away any dice and meeples. These are very hackneyed themes and I didn't want to duplicate my previous projects and ideas again. The board remained, which served as the substrate from which the forest grows, creating the whole story like unfolded elements in pop books.
The club's walls are decorated with illustrations on the theme of board games and the previously mentioned dark forest. When combined, the whole create one coherent story of the adventures of a pair of meeples. We came up with the idea of decorating the walls with elements referring to the logo. Trees, the moon, and ominous clouds appeared on the walls. The gray vines coming out from behind the wardrobe came out insanely.
Let me know what you think about this implementation. How do you like the idea for such decor and would you like to have one in your local store?
I encourage you to follow my other projects: logos, illustrations, and board games
IN: dawid.wiacek.art
FB: dawidwiacekgrafika
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